Organisation

The team behind HybridX

We built HybridX for everyone who doesn’t want to choose between being strong and having endurance. Here you need both.

Our first concept was built on movements most of us already do in the gym: deadlifts, lunges and shoulder presses. Together with the SkiErg, the rower, the bike, running and our own take on burpees, they laid the foundation for what HybridX is today.

We move fast

This is only the beginning, and we hope you want to help shape the HybridX journey with us.

  1. April 2026 Company founded Seven founders and one idea: a race where strength and conditioning count the same.
  2. June 2026 Launch In the middle of the summer holidays, entries open for the first race.
  3. 5 September 2026 Sold out at Globen The first race sells out.
Founders

Seven founders. One race.

Stockholm · founded April 2026
Frida Lindgren 01

Frida Lindgren

Co-Founder & CEO
Douglas Roos 02

Douglas Roos

Co-Founder & Chairman
Mikael Wedin 03

Mikael Wedin

Co-Founder & Business Developer
Ulrik Helms 04

Ulrik Helms

Co-Founder
Emilia Bäckman 05

Emilia Bäckman

Co-Founder & Social Media Manager
Susanne Hives 06

Susanne Hives

Co-Founder
Robert Roles 07

Robert Roles

Co-Founder
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